Email design and process building

The Client

Photobox produces customisable photo gifts.

My Role

I was brought in as a Senior Designer to create emails, banners and social campaigns during their busiest season. However, my role became more than this, as I helped create and implement new working processes for the creative team.

Challenges
  • Fast-paced environment – short turnaround times
  • Lack of processes
Highlights
  • Shaping the direction of the new brand
  • Developing new processes to help the team work better together, and communicate effectively with the wider teams
  • Endless supply of coffee and chocolate at Christmas

I was brought in as a Senior Designer to create emails, banners and social campaigns during their busiest season. However, my role became more than this, as I helped create and implement new working processes for the creative team. I also became the acting Design Lead in the interim between the freelancer lead leaving and hiring a permanent lead.

I entered Photobox during its ‘Peak’ season – just before Christmas. -With new promotions every week, emails going out every day (in English and French) and banners for multiple countries markets bi-weekly to say it was hectic would be an understatement.

I was brought in to design emails primarily, but my role became more than this, as I helped create and implement new working processes for the creative team.

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