UI design for automotive site

The Client

Mitsubishi Motors via Critical Mass

My Role

In my time at Critical Mass, I created several pages for the Mitsubishi Motors global site and contributed to building a component library.

Project challenges
  • Designing with multiple languages in mind
  • Designing for CMS
  • No digital brand guidelines
  • Time constraints
Project highlights
  • Creative concept work
  • Collaborating with strategists, UX designers and copywriters from the start of each brief
  • Contributing to a component library, allowing me to help shape the site for now and in the future

The main set of pages I was responsible for on the project were the ‘Discover Mitsubishi’ section of the site to show Mitsubishi’s brand values. I worked on the concept and UI design for this, alongside members of the strategy, UX and copy team. I prioritised big brand video and made the rest of the page more of an editorial style layout.

As we progressed on the project I worked alongside the Senior Art Director to put together a component library. The site would be CMS based so that each country could input their content, so it was important these components were flexible enough to work with different languages and imagery but also not easy to break.

Case study coming soon