Mitsubishi Motors | Emily Jones
portfolio_page-template-default,single,single-portfolio_page,postid-15812,bridge-core-2.3.4,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,transparent_content,qode-theme-ver-22.0,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,wpb-js-composer js-comp-ver-6.2.0,vc_responsive
Mitsubishi Motors via Critical Mass

UI Design for automotive site

4 months

UI Designer

Design systems, Designing for CMS, Agile working


The Client

Mitsubishi Motors via Critical Mass

My role

I spent four months at Critical Mass working on the global Mitsubishi Motors site. In two-week sprints, I worked alongside a UX and Copywriter to complete sections of the site. I also helped build up the component library alongside an Art Director.

I delivered

  • Creative concept work
  • Collaborating with strategists, UX designers and copywriters from the start of each brief
  • Contributing to a component library, allowing me to help shape the site for now and in the future


  • Designing with multiple languages in mind
  • Designing for CMS
  • No digital brand guidelines
  • Time constraints

‘Discover Mitsubishi’ pages

The main set of pages I was responsible for on the project were the ‘Discover Mitsubishi’ section of the site to show Mitsubishi’s brand values. I worked on the concept and UI design for this, alongside members of the strategy, UX and copy team. 

More Projects